September 17, 2020

Why there’s a 96.59% chance you WON’T find the cheapest energy deal using price comparison sites.

The CMA says you’re probably not getting the best deal from your energy company, but the hassle of comparing and switching means you probably don’t bother, costing you on average £350 per year.

To understand why comparing and switching is so problematic, we challenged 88 people to find the cheapest energy deal using the 5 leading price comparison sites—,,, and

Research methodology

  • The research platform we used was
  • Participants were from all over the UK.
  • Their age range was 20—76.
  • They chose the time and place to undertake the challenge.
  • They were given as much time as they required to complete it.
  • To ensure the results were fair and accurate, the participants were all provided with the same bill to work from.

The results

The results highlighted the massive problems associated with comparing and switching energy deals.

  • On average, it took the participants 21 minutes and 54 seconds to find what they thought was the cheapest deal. A staggering 96.59% didn’t actually find the cheapest deal.
  • A massive 71.6% entered their annual energy usage incorrectly, adding further validation to research conducted by YouGov that found that 60% of people find energy bills difficult to understand.
  • In addition, the highest missed annual saving was a whopping £587, while the average missed annual saving was £71.54.

We asked the participants tell us about their experience using price comparison sites for the challenge.

Here’s what the participants had to say:

“Now I understand why I was asked to find a comparison price. It’s a pain in the bum to be honest with you, and I can understand why I haven't done it in the past.” - Female, 27 years old

‘I don’t know if these are actually my best deals or if they’re just dotted in because they’re going to make some money out of them.’ - Male, 59 years old

“I’m on the Uswitch website right now. There’s quite a lot to take in.” - Female, 49 years old

Why Flipper is a better alternative for you than price comparison sites.

Unlike price comparison sites, Flipper doesn’t ask you for information from your energy bill that people tend to misinterpret or get wrong, and we don’t give you a long list of energy tariffs to wade through and compare yourself. We simply check your energy usage to find you your best deal, and better yet, we’ll then manage the switch on your behalf, saving you both time and money.

After the participants completed the challenge, we asked them to take a look at Flipper’s website and compare our service with the price comparison sites they’d just used.

Here’s what the participants had to say about Flipper:

“I can just go to Flipper and find the best energy deals.” - Female, 29 years old

“It’s £30 a year! Well, that’s really a no brainer.” - Male, 32 years old

“They won’t charge me unless they save me £50 pounds. That’s really great.” - Female, 26 years old

Goodbye price comparison. Hello Flipper.

For seamless switching to your personal best energy deals, join Flipper. Many of our customers knew they could save money by switching but couldn’t be bothered with the hassle. On average, we’ve saved them £385 without them having to lift a finger. Let us do the same for you.

Start Flipping

Join Flipper and never overpay for energy again. We guarantee to save you money or you won't pay a penny.

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