September 17, 2020

Price comparison sites: is it time for a better deal on energy?

The government's Competition and Markets Authority (CMA) has released a new report showing that consumers may not be getting the best value for money on their energy tariff when they visit price comparison websites to find a provider.

The report, released by the CMA on 26 September 2017, showed that while generally customers are happy to use price comparison websites to compare things like holidays, car insurance and energy deals, they may not always be getting the best deal. In fact, the CMA has raised concerns about a number of areas across the price comparison industry, from data protection to violations of competition law.

CMA advises consumers to shop around digital comparison tools

The report comes hot on the heels of news that the CMA will open a competition law investigation into one price comparison website which has been unfairly driving up home insurance prices through an exclusivity contract. Concerns have been raised about whether price comparison websites really are offering a true reflection of the market, and the CMA has recommended that consumers who use digital comparison tools (or DCTs) browse more than one website to find the best deals, and check how results are being displayed for different insurance products and other things like energy tariffs and package holidays.

The CMA report raises additional concerns about how price comparison websites operate, including how personal data is stored and shared; and the way information about providers and prices is presented on webpages, for example how pricing results are being ordered, and what makes some results more preferential than others.

Concerns about transparency across the price comparison industry

While the CMA report's outlook is generally quite positive - overall, consumers are very happy to find energy deals and other products through websites like GoCompare, USwitch and CompareTheMarket - it does raise concerns about transparency across the price comparison sector. It’s clear that price comparison websites need to work together across the industry to ensure best practice.

'Switching' energy providers is the way forward: how Flipper can help

Flipper has been ‘flipping’ consumers onto better energy providers automatically for a few years now, saving our customers an average of £385 on their energy bills in their first year. With no special contracts or sweetheart deals with the UK's energy providers, Flipper offers a truly unbiased service, and is guaranteed to give an honest reflection of the energy market.

How does it work? Every month, Flipper automatically checks for the best deals based on the customer's energy consumption, and automatically 'flips' them onto a better deal if one is available. It's no wonder people are taking up this fast, affordable and hassle-free service and it's clear that the only way to get the best possible deals is with an independent company like Flipper, who truly have the customer's needs at the heart of their business.

Start Flipping

Join Flipper and never overpay for energy again. We guarantee to save you money or you won't pay a penny.

Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.

Need more info?

Still not found what you're looking for? You can find more questions answered in our Help centre.

Visit Help Centre